Today’s episode features Brittany Churchill, founder and CEO of Strategies for Moms, bestselling author of Tap In Not Out, and champion of parental mental health. Join host Lorie Jones for a conversation with Brittany that explores the journey of rebuilding after divorce, embracing financial self-sovereignty, and thriving as a woman entrepreneur.
From investing in yourself and overcoming unexpected transitions to how deep listening can break cycles of overwhelm, this episode is packed with inspiration and practical advice. Whether you’re navigating the challenges of motherhood, considering your next career move, or seeking empowerment in your financial life, you’ll find wisdom and encouragement in the life lessons Brittany brings to this discussion.
Get ready to tap in—not out—and discover how cultivating self-awareness, resilience, and independence can shape an extraordinary career and help cultivate peace in life.
Show Highlights:
- Mind-clearing with deep listening, with a junk drawer analogy. [07:09]
- Invest in yourself to “tap in, not out” after a divorce or life overhaul. [11:14]
- How a book coach can help you write and get published. [17:32]
- Advice for stay-at-home moms on financial self-sovereignty. [20:46]
- Why it’s not humble to shrink self-confidence and growth. [24:58]
- What would you be if you were Michelangelo and etched yourself out? [30:35]
- The empowering foundation of taking a money course. [36:09]
- Lessons for betting on yourself and allowing setbacks to torpedo. [38:16]
- Shocking data on access to capital for female founders. [43:40]
- Strides in maternal mental health and advocacy. [45:27]
- Keeping a compassionate inner voice as young women. [47:54]
Get Brittany Churchill’s book Tap In Not Out at https://tapinnotout.com/.
To connect with Brittany, go to https://www.linkedin.com/in/brittany-churchill/ on LinkedIn, or email her at brittany@brittany-churchill.com.
If you enjoyed this episode, please go to Apple Podcasts and leave a review!
For more information about Lorie Jones, go to https://fearlessfinancialadvisors.com/fearless-females.
00:01.50
Lorie Jones
Good morning, Fearless Females. So we are here today with Brittany Churchill. She’s the founder and CEO for Strategies for Moms and best-selling author of Tap in Not Out. And just the little bit of time I’ve had to get to get to know Brittany, I am super excited about all her ideas for just maybe stopping the overwhelm. I hope that she has some some good pointers for us and I’m so excited to delve into this today. Brittany, thank you so much for joining us.
00:33.43
Brittany
Thank you so much for having me. really excited to be here.
00:37.24
Lorie Jones
So my first question, i love, I’m a reader, I love any and all books and I know that you’ve written one. So what would you say is your favorite book?
00:48.56
Brittany
I’m also a reader. i love nonfiction. i love to learn. And so I’m always, always looking for books that will help with self-development or to help me better understand something that interests me So I have a lot of favorite books.
01:05.61
Brittany
um I’ll just share one that I’m currently rereading is actually The Untethered Soul by Michael Singer.
01:12.50
Lorie Jones
Yes.
01:14.49
Brittany
um yeah it’s ah It’s a wonderful book about how to work through the mental overwhelm that we have, you know, the inner dialogue that’s always going very, very noisy and and and learning how to move through that clutter and and find inner stillness. So it’s ah it was an incredibly influential book that helped me. It was actually after i had released my book, Tap In, Not Out.
01:46.68
Brittany
um And that book is about overwhelm, right? And have how to move through the overwhelm as a busy mom raising little ones. And then I read this book and it was one of many things that came into my life after i had released my book that helped me understand what it means to move through overwhelm in a much deeper way. And and so, yeah, I’m really, I’m excited to read it.
02:10.19
Lorie Jones
That’s so interesting because it strikes me as like a, um you know, they always say you cannot like, you know, manicure or um ah have enough massages to get through burnout.
02:23.78
Lorie Jones
Like you can’t slap a bandaid on the problem.
02:24.73
Brittany
Mm.
02:26.91
Lorie Jones
And, and that’s what that, that’s what that sounds like is it kind of goes deeper into like, how do you deal with overwhelm at a very deep level?
02:27.26
Brittany
then
02:36.12
Lorie Jones
Is that,
02:36.24
Brittany
Yes. Oh, yeah. and And during that time when I started reading this, this was back in 2020, actually And it was that it was it was much deeper it was a deep listening
02:51.70
Lorie Jones
Mm-hmm.
02:52.12
Brittany
That and many other different books and teachers, people that came into my life, helped me learn how to listen deeply. And what I mean by that is I’m listening to the subtle parts of me, whether it’s my inner dialogue, how it actually influences the way I feel emotionally and the way I feel in my body and starting to pay attention to that. So it’s like fine tuning your ability to listen. Because when you when you can, right with knowledge comes understanding.
03:25.43
Brittany
And when you have an understanding, then you can start making different choices. You can start really cultivating your life on ah on a deeper level in such a way that it it impacts the environment around you. It and impact impacts your well-being. So if you can… um If you can listen to that depth and really understand why, why, when I I’ll give you a random example, why, when you go to the kitchen and you open up one of your drawers and it’s the junk drawer.
03:49.23
Lorie Jones
Okay.
03:53.57
Brittany
Right. And, and there’s an exchange that happens. Like you open that drawer and you see it and you think. I hate this drawer. I hate it. I hate it I’m so messy.
04:05.06
Brittany
I’m so, I hope nobody sees this. Like I’m, I think I’m organized, but then I look at this drawer and I’m not. And then you just kind of start spiraling and it may last for two seconds. It may last for five minutes, but then you’re, you’re taking that narrative and you’re embodying it in some way.
04:21.18
Brittany
um
04:21.35
Lorie Jones
Mm-hmm.
04:22.45
Brittany
if the junk drawer you know, matters to you this much. Maybe you open the junk drawer and you’re like, it’s just life and that’s how it is. But maybe, so this is just an example, but to be able to stop and listen intentionally to what’s actually happening instead of ignoring that, then you’re able to start breaking patterns. And that might be patterns of thinking, patterns of way the way you choose to see yourself, the the way you choose to see your environment, and you can do something about it. But if you’re not even aware and even paying attention to what happens to you when you open that junk drawer, um
05:00.76
Brittany
then then you you can’t start doing anything about it because all you feel is this subtle energy of overwhelm, but you don’t even know where it’s coming from and why you feel it.
05:11.04
Brittany
And um and so so I like to teach people and help others understand with with knowledge comes understanding.
05:15.54
Lorie Jones
Yeah.
05:19.19
Brittany
When you have that understanding and you’re listening deeply, then you can start creating the life that you want or you can start cultivating life you want or making strategies or, or building solutions.
05:32.26
Brittany
And so.
05:32.50
Lorie Jones
And stop listening to the little gerbils running in your head that are just automatic. I love that.
05:37.17
Brittany
Yeah.
05:37.74
Lorie Jones
it it just, it brings up like, you know, i do with, with wealth management, there’s a lot of, I should be better at this. There’s a lot of shame involved in that. And those are those are those same sort of gerbil things that you get when you look at the junk drawer.
05:52.40
Lorie Jones
You’re like, ah you know, you get those same sort of messages when you’re looking at your finances. So I think I love that. I’m going to look at that and um and I’m to see you ah what that brings up for me.
06:03.86
Lorie Jones
Maybe maybe I don’t want to know what gerbils are running in my head. But.
06:07.61
Brittany
you
06:09.46
Lorie Jones
but
06:09.50
Brittany
I think i think what’s what’s good to keep in mind is that um your body is listening. Every cell of your body is listening and it’s impacted by how we speak to ourselves, what we think about.
06:15.61
Lorie Jones
who
06:21.02
Brittany
And and when you can pay attention to what’s actually happening, um there’s there’s ah there’s an open door for transformation.
06:31.74
Lorie Jones
Oh, I love the way you put that. That’s really so smart. Like, If you can pay attention, there’s an open door for transformation. That’s cool. I love that.
06:39.28
Brittany
Sure.
06:39.98
Lorie Jones
All right. I’m putting it on my my book list, but it’s it’s a really big book list.
06:44.54
Brittany
i
06:46.36
Lorie Jones
Tell me um tell me a little bit about your journey, ah Brittany. Where did you get started? um How did you get where you’re at today? like What’s your path? Was it straight from like a…
06:55.61
Brittany
sure No, it wasn’t. and hopefully Hopefully, somebody listening to this podcast can relate to my journey and maybe it’ll give them a little bit of hope. so um So I actually put my career on the shelf whenever I had babies.
07:12.44
Brittany
This was back in 2012. And I honestly thought I was going to walk into motherhood and I would feel like I’m walking into my calling in life and this was it. um And I was fortunate to be stay-at-home mother. And so naturally, just the dynamic of the home was that I was able to to do that. And so my career got put on the shelf.
07:34.23
Brittany
um I was married for 11 years and um and then ended up getting a divorce. And so at that time, you know it’s a natural point of rebuilding and rediscovery of who I am. And there were only a there were a couple of things I knew for for sure at that time was that I enjoyed writing and speaking. And so um it was one of those things where, you know, I spoke it in, remember sitting in my therapist’s office and he asked me what I would want to do. And I told him those things. And it was only two days later that the doors for that opportunity really opened up. And I was able to write a book within six months and that’s tap in, not out.
08:16.06
Brittany
And, um and so I, I leaned into what I loved and I leaned into what I knew. So along with that time, um i doing that, that transition while I was writing a book while getting a divorce and moving States and going from a stay home, mom, homeschooling your kids to working full-time and putting them in afterschool care, massive transition.
08:38.55
Lorie Jones
yeah
08:39.06
Brittany
um i I had a choice. um i could either, uh, take the money that I had and either invest it in myself or i could put it on like a down payment on a house or something like that, or whatever, you know, I could invest it in that way.
08:56.41
Lorie Jones
yeah
08:57.73
Brittany
Just, and I chose to invest in myself because i knew if if I was going to make any of this work, I i needed to have the right skillsets and need to have have the right education. And so that was a big deal. And, and so I invested in myself, I wrote this, I joined all these different accelerators and business groups and, um and, and,
09:24.09
Brittany
and yeah, they just we’ll leave it at that and just coaching and all that anyway.
09:27.51
Lorie Jones
Mm-hmm.
09:29.50
Brittany
And, was able to launch my book, but then that was in 2019. And just a couple months later, COVID happened. So being a single mom of little ones, it was just, it was very, very difficult, uh, during that time, working full time, being at home, having to homeschool my kids.
09:44.78
Brittany
It was just, it was too much. And so anyway, um and And so that happened and it it really was this this, there was a period of pause where I was reading Michael Singer’s book, Untethered Soul, and I was ah doing a number of different things, investing in in in what it really meant to tap in and do this practice of deep, deep listening.
09:58.33
Lorie Jones
Mm-hmm.
10:10.51
Brittany
And so I went on this journey of um understanding the mind, body, and emotional connection. And I was on my own personal journey of healing from the divorce. And then I was um just personally unraveling so much about who I knew myself to be because we come into this life and we’re taught all these different things on how to be and how to behave. And this is, this is the system for academics and you have to achieve this in order to be that. and, but,
10:45.19
Brittany
we’re not really given an opportunity to foster what what we’ve been born with from the get-go.
10:50.03
Lorie Jones
Mm-hmm.
10:51.23
Brittany
Anyway, that’s an aside. but i am So I’m unraveling all these different constructs, these ways of thinking and just opening myself up to this practice of deep, deep listening and learning how to tap inward and heal. And it was an incredible journey. And then and then I went back to my book and I realized, oh, wow, this this is an incredible resource for not just moms, but anyone that’s going through overwhelm.
11:20.65
Lorie Jones
Mm-hmm.
11:21.08
Brittany
And, um, and so I decided to take that book and, um, really put it out there in the world as a product of some, as a resource for moms. um And what I found is that moms don’t have time to read. They don’t have time for two consecutive thoughts. Like, it’s just like, we have to figure out a better way. And that’s why I i turned toward technology and I developed my company strategies for moms.
11:50.04
Brittany
And so i I was like, we need to figure out how to take the principles from tap in, not out and deliver them in such a way that’s effortless, seamless for moms. And and so once again, just, I’m taking my resources and investing it in this ah technology and our research. So I built a research team and it’s led by Pouloski. She’s a neuroscientist that’s been world renowned neuroscientist. I feel so fortunate to have her with me.
12:19.13
Brittany
um And she, along with a number of other scientists, doctors, And assistants, they’re helping us with our research around maternal mental load.
12:30.20
Brittany
Actually, we’re including dads too.
12:30.93
Lorie Jones
Yeah.
12:31.68
Brittany
It’s parental mental load and how technology can help. and and And it’s been fantastic. So we’ve got this research that we’ve been doing. We’re building out the technology and we’re only months away from launching it.
12:45.04
Brittany
It’s really exciting. So um not a straightforward path. I don’t know if my answer is even straightforward, but yeah, so that’s, it started with being just a stay at home mom for years and then having to reinvent myself and just leaning into what I knew that I love to do, which was writing.
12:51.42
Lorie Jones
like
13:05.18
Brittany
And from there, ah figuring out how to deliver this product in such a way that it actually fits the the market and that’s through technology, making it effortless and seamless for all parents.
13:16.39
Brittany
And so it was just this one thing led to the next type of journey.
13:22.26
Lorie Jones
Yeah, that’s so interesting. And it seems like each of those little pieces kind of showed up when you um when you needed them. ah And it it it sounds like you put a lot of effort into making sure that those pieces kind of showed up when you needed them to by investing in yourself.
13:42.08
Lorie Jones
Can you tell me some of the things that you you said you you did a lot of investment? what were What were some of the things that you invested in at that point?
13:51.16
Brittany
Well, for one, the book. so um
13:52.80
Lorie Jones
Mm-hmm. Mm-hmm.
13:54.20
Brittany
So having never written a book before or gone through that entire process, there’s a lot that’s involved. Like I know I can write, um but then you have to consider cover art and marketing and editor and formatter and how do you actually get it up online and edit it like there’s all these things. And um And so one of the things I did was i invested in a coach through a particular company. They’re huge
14:25.56
Brittany
huge now um They were a little smaller then.
14:30.31
Lorie Jones
Yeah. Mm-hmm.
14:30.65
Brittany
They helped coach me to to get through the rough draft. And then they gave me the timeline on, okay, now that you’re done with the rough draft, this is what you do next.
14:35.64
Lorie Jones
yeah
14:40.29
Brittany
And so it took a lot of the mental load off that I didn’t have to go research and figure out, okay, this is how you upload your manuscripts to Amazon, or this is how you design cover art, or this is where you go to find cover artists and a cover book cover artists.
15:00.66
Brittany
they They had all of that. and And then they taught me how to launch it successfully. So it did become an Amazon bestseller.
15:08.72
Lorie Jones
Mm-hmm.
15:08.95
Brittany
And so um so that that was an investment, being a part of that.
15:08.96
Lorie Jones
Mm-hmm.
15:13.21
Lorie Jones
yeah
15:13.47
Brittany
and then And then paying for all the things. There’s a lot of costs associated with putting a book together and hiring the people to do editing, formatting, the artwork, and you have to buy an ISBN number.
15:27.35
Brittany
Like there’s just all these little things that you don’t know if you’ve never done it before. And so that was a huge investment. And then i I joined a business accelerator.
15:38.84
Brittany
after that because I i graduated college a long time ago. and so I think everything that I learned up to this point um was it was irrelevant just because it was before cell phones or smartphones and and all of that.
15:45.00
Lorie Jones
Yeah. Yeah.
15:56.67
Brittany
And smartphones, social media changed the game entirely for business and marketing and all of that. And so i knew it was important for me to learn. um And so Yeah, those are the things.
16:07.70
Lorie Jones
That’s, it’s so yeah, that’s so interesting, Brittany, because i I was a stay at home mom for a lot of years. and And if you don’t, it’s really inspirational that you could come out of that stay at home mom piece and learn those things that you needed to enter the workforce again so quickly, because that that that’s hard.
16:29.50
Lorie Jones
Like, yeah, I do remember those days when all I could do was um get my kids off to school in the morning, you know, or or that sort of thing.
16:30.21
Brittany
Mm-hmm.
16:38.62
Brittany
Yeah.
16:40.05
Lorie Jones
so
16:40.63
Brittany
Yes. Yeah. Yeah.
16:43.96
Lorie Jones
um any Any tips or ideas for those that are stay-at-home moms to help them kind of stay connected with a profession? Because I’ve i’ve ran into that story a lot where women have to have to go back into the workforce quickly and unexpectedly and sometimes abruptly. And um they just don’t they don’t have the skills. So they’re stuck with whatever’s available at that point.
17:12.70
Brittany
Goodness, this is a that’s a tough question to answer. i think because it it it brings up a load of mixed emotions.
17:23.87
Lorie Jones
Uh-huh.
17:24.25
Brittany
um One, I am so grateful for the years that I got to stay at home with my kids. I think it makes a huge difference. um So any any mothers that are listening to this and feel like they need to be doing more, I think we as women, we We put so much pressure on ourselves to, because I think there’s a there’s a constant narrative running in the back of our minds that we’re just not enough.
17:53.89
Lorie Jones
Yeah. Yeah.
17:54.34
Brittany
We’re not doing enough. We need to be doing more. and And we don’t realize the value that we have been delivering every single day just by showing up and being there for our kids. I think it is such a gift to be able to stay at home, right? um and and raise your babies. and And I’m not, and I don’t, on the other side of that coin, I don’t want to make the mothers that are working moms feel guilty that they can’t stay at home. um I think there’s there’s a couple of strong narratives that are running for both sides of the fence there. um And
18:32.25
Brittany
and I think I just want to speak at least to the one side of the fence that if you are staying at home and you feel like you shouldn’t be, just know what you are doing is very, very valuable. Um, because I think that moms that stay at home feel like they don’t have value, you know?
18:45.91
Lorie Jones
Well, they’re not getting any pay raises. They’re not getting any, um you know, regular reviews. And um all the all their employees tell them is they hate what they cooked for dinner.
18:52.18
Brittany
Yeah.
18:57.40
Brittany
Yeah. well and then Well, and not just that, it’s like you’re not, you don’t feel like your brain is being stimulated.
18:58.86
Lorie Jones
It’s hard.
19:04.06
Lorie Jones
Yeah.
19:04.44
Brittany
And so you feel like, am I smart anymore? Like, you know, like you’re just, all you’re doing is cleaning up spills and messes and and learning how to do metaphorical backbends over all the different moments of chaos throughout the day.
19:17.30
Brittany
and and and yeah, and so I think that there’s, when you’re a very educated woman,
19:17.46
Lorie Jones
yeah
19:26.46
Brittany
and then you stay at home and you’re in the four walls of your home and you’re just cleaning up spills and dealing with two-year-old tantrums and and whatnot. It’s hard. It’s hard to stay in a place where you feel like this is fulfilling or that you are growing. If you’re somebody who loves to learn and grow and have your brain stimulated and be challenged, it’s, it’s hard to keep the focus.
19:52.43
Lorie Jones
Of course. Mm-hmm.
19:52.89
Brittany
Um, And so, yeah, and and I talk about this in Tap In Not Out. So we’ll have to maybe put a link in the comments or something like that to the book.
20:04.28
Lorie Jones
of course
20:04.90
Brittany
But um so, okay, so there’s that. there’s I want that to be clear. But then on the other side of that, um i think it is so important that that mothers are not left in a position like I was left in um How do I put this? where where you’re 100% dependent upon somebody. If you’re 100% dependent upon somebody, then if if things don’t go well, meaning you’re in a very bad situation and you can’t get out, but you’re dependent upon them, that is not a good spot to be in.
20:43.06
Brittany
Money brings self-sovereignty. What I mean by that is like you’re able to have choices, you’re able to have freedom. And and I think that is also really important um I think that’s really necessary for women.
20:59.86
Brittany
They can’t lose sight of that.
21:00.09
Lorie Jones
Yeah. Yeah. Yeah.
21:01.82
Brittany
And that really doesn’t answer your question at all. I think it’s incredibly difficult. That question has, i don’t think there’s a straightforward answer with that. um But in whatever way you can keep yourself educated and But then also enjoy the little years.
21:20.85
Lorie Jones
yeah
21:21.70
Brittany
It’s such a tough time. It really is. Because you don’t have a whole lot of energy. When your kids are little, you don’t have energy. You don’t want to be studying. You don’t want to be working another job when you’re just spent, right?
21:31.83
Lorie Jones
Yeah. Yeah.
21:35.20
Lorie Jones
Exhaustion. Yeah.
21:35.77
Brittany
It’s hard.
21:35.96
Lorie Jones
ah You are speaking to my heart. I can hear every part of my experience in what you’re saying. So.
21:42.59
Brittany
Mm-hmm. Mm-hmm.
21:43.42
Lorie Jones
So, yes. um Brittany, what is the worst advice someone gave you along your journey? Can you think of some really bad advice? And did you take it
21:53.11
Brittany
Okay, this is really funny. i am i have not shared this story before. um So I really love to speak to to moms, to to groups, and the message the message that i amm I’m delivering, it really birthed out of a ah talk I gave years ago um I was a part of a a mom group called, at the time it was called Mops.
22:26.93
Brittany
Now it’s called MomCo. They’ve had a whole rebranding.
22:30.18
Lorie Jones
Yeah.
22:30.25
Brittany
And and now that now it’s MomCo. But i was i was a part of the leadership team. and um and And I had the opportunity to speak to our our group.
22:41.94
Brittany
And i remember the the talk was about rest. I think it was about rest. And Like I had mentioned earlier, there was two things that I knew that I loved doing and it was writing and speaking.
22:54.23
Brittany
And so this was my first time speaking to a group of people, you know preparing a whole entire talk with slides. and speaking in front of people, doing, preparing for the thing that I just felt so deeply connected to doing and
23:09.50
Lorie Jones
What?
23:11.51
Brittany
um and and and speaking to a subject that I felt very, very excited about. and um and and so i this is the first time since having kids, probably even years before that, that I was doing doing this. and um And so it felt very meaningful. It felt like, oh, yeah, I know how to do this. Oh, yeah, this is something that i love to do, and I’m getting to do it. and And so I deliver my talk, and the talk goes really well, and moms are coming up, and they’re congratulating me and telling me, thank you, this was so great, da-da-da, whatever.
23:50.39
Brittany
And I had one of the other leaders come up to me and told me, Brittany, these aren’t her exact words, but they were along the these lines. It’s like, yeah.
24:02.83
Brittany
don’t let it get to your head.” That was essentially what she was saying.
24:06.34
Lorie Jones
Mm-hmm. Mm-hmm.
24:07.68
Brittany
It’s like, you know, you know don’t don’t become too confident. Like it’s, yeah, just ah stay humble or whatever. Something along those lines.
24:19.10
Brittany
And I remember feeling small in that moment, like, oh, know your place, Brittany. Come back to this. feeling of small. You can’t, you’re getting too bright. You’re getting too big. You’re getting too whatever. And you need to remember your place.
24:35.38
Brittany
Now, granted, this was a Christian culture. And so i think there’s, there’s an element of that where it’s um ah not, not to open up a can of worms here, but just an element of like, you’re supposed to remain humble and me, which I think
24:51.10
Lorie Jones
Mm-hmm. Mm-hmm. Mm-hmm.
24:53.43
Brittany
in turn makes people remain small. and Like they don’t actually open up to the fullness of who they are. um And and then maybe other people that see people doing that are a little intimidated by it or they judge it as like that person self-absorbed or whatever, I don’t know. Anyway, we don’t have to dissect it, but that’s what I was told.
25:13.98
Brittany
And I actually, i just had ah another talk last week and was delivering this similar content And I just had to laugh because I’m like, I love this. I’m doing what I love.
25:29.18
Brittany
And I shouldn’t be made to feel, ah feel small about it. It’s not about being, a yeah. Anyway. And so that’s probably someone, one of, one of many things that was told to me that I think was not great advice.
25:44.63
Lorie Jones
Did you, um so did you, did you take that step back and kind of live smaller or did you ignore and continue?
25:55.48
Brittany
no, i i i got right back into my little box, into my, and it also, it wasn’t just, I’m i’m telling you where I lived and the culture I was in at that time, it was pretty natural for me to be like, oh yeah, remember your place.
26:01.42
Lorie Jones
Oh.
26:12.26
Brittany
That time I was still married.
26:12.50
Lorie Jones
Mm-hmm.
26:13.94
Brittany
And so it was just like, there was a place for Brittany and that’s where she had to be in order to in order for people to be okay.
26:18.86
Lorie Jones
Mm-hmm. Mm-hmm.
26:23.35
Brittany
with with her. And for me, honestly, what I’ve also learned is like this level of codependence that is um as an empath where we can, we, in order for me to be okay, I have to make sure these other people are okay.
26:40.18
Brittany
Cause I can’t handle their dissatisfaction or their anger or disappointment, dinnerterda whatever their judgment.
26:46.78
Lorie Jones
Mm-hmm.
26:47.42
Brittany
And so i I have to behave in such a way. So they’re okay.
26:52.10
Lorie Jones
Mm-hmm.
26:52.15
Brittany
Then I’m okay. Instead of just living right.
26:56.54
Lorie Jones
Mm-hmm.
26:57.46
Brittany
And letting them have whatever reaction they’re having and not taking that responsibility for their actions upon myself. Does that make sense?
27:05.53
Lorie Jones
Yeah, it does. And it’s it’s a hard line to walk. It’s a hard thing to do. and And I will admit that there are times that I have stepped back and been like, oh, I need to i need to be smaller here because I’m making other people uncomfortable.
27:25.53
Brittany
who
27:25.53
Lorie Jones
Yeah. Yeah.
27:26.84
Brittany
yeah
27:28.50
Lorie Jones
What about, I’m not going to say regrets, but I’m going to say do over. Like, would, do you have a point that you would like to go back and be like, oh my gosh, knowing what I know now, I would do that, that thing differently.
27:46.26
Brittany
Interesting. um
27:50.87
Brittany
Okay, so there’s this story that I like to tell about um
27:57.43
Brittany
the way I look at my failed marriage. um there There’s a story about Michelangelo when he was making the statue of David.
28:11.30
Lorie Jones
Mm-hmm.
28:11.38
Brittany
And then somebody asked him, like, how are you able to etch David out of the stone so perfectly?
28:11.44
Lorie Jones
Mm-hmm.
28:17.96
Brittany
Like, it’s mesmerizing. He said, I didn’t etch David out of the stone. i simply just took the pieces of stone that no longer belong to him away. And so i think that the life life has its challenges, its bumps in the road.
28:35.54
Brittany
And I like to see it as these moments of etching that happen where it’s like, okay, there were aspects of who Brittany was during her, her marriage, I don’t know why I’m speaking in like this way about myself, but there’s aspects of me, right?
28:54.51
Lorie Jones
Oh, yeah, that’s fine. I get it.
28:57.48
Brittany
During my marriage that um needed pruning or whatever, needed etching.
28:57.97
Lorie Jones
Okay.
29:04.56
Brittany
and And then to come out of that season, though so painful, um and therere it it was a catapult for change. It was a catapult that, that gave me momentum to write my book, to to take the journey that I’m taking.
29:24.89
Brittany
i think with massive change like that, it it it expedites things in your life. You make decisions faster, because you have to, right?
29:34.24
Lorie Jones
You have to.
29:34.69
Brittany
You’re no longer just comfortable. have to. yeah, noticed, yeah, you paused on saying the word regret, right? you paused on saying the word regret right Um, I guess if I could look back on that time, if I would have changed anything, it would have been, investing in myself sooner.
29:48.18
Lorie Jones
Yeah.
30:01.23
Brittany
um, yeah, that’s what I would have done is started investing in myself sooner.
30:06.26
Lorie Jones
kind of found your your worth and your reason in and started developing that a little bit earlier.
30:14.65
Brittany
Yeah. Yeah. And just being confident in what I could deliver and offer the world. I also think that, um, I think that, that there are pockets of time in my life in particular, maybe this resonates with one of the listeners that I think is useful for learning.
30:35.32
Brittany
Like we’re, it’s like, I would, i would, um i remember starting a blog when it was popular back in like 2006 or whatever.
30:45.29
Lorie Jones
Mm-hmm. Mm-hmm.
30:46.68
Brittany
And I just felt weird about it because I was like, I need to live a little bit more before I start blogging. That’s just how I felt. I was like, I need some experience. And then I have this material in order to start writing something more thoughtful with. and um And so I feel like there was moments, these pockets of time where it was dedicated to learning.
31:08.66
Brittany
For instance, whenever I launched Tap In Not Out and I went on to this journey of, well what does it actually mean to tap in, not out? And I was learning. i was doing deep, deep listening, having to practice it and figure it out. And and um i think I think creative people, um whether you’re a writer, an artist, you know,
31:30.46
Brittany
I think we’re all creative, but but when you’re in that in that world, you there’s this season of time where you experience something and then you have to feel all of it, all the emotions, the wildness of it, and then you you go through the journey of transforming it and then you can come out on the other side with the wisdom, right?
31:32.14
Lorie Jones
Thank
31:52.78
Brittany
Or the artwork or the the piece or whatever, you know? And it’s… um So I also see my life in that form where it’s just these waves of like, okay, you’re going into the trenches to learn, to transform, to experience. And then you’re coming out on the other side with these these pieces of wisdom to offer to the world. um Yeah, it’s not an answer I expected to tell you, but there you have it.
32:19.55
Lorie Jones
Yeah.
32:23.36
Brittany
Yeah.
32:24.62
Lorie Jones
That’s really, that really is really interesting because i you know, you don’t think of a financial advisor as creative, but I do have that sense of like creation. I’m creating plans. We’re creating journeys. We’re creating lifetimes for people. And I do have those phases where I’m learning and learning and then you come out and you’re like, oh, okay, now I can, in my case, it’s a lot of times I can go back and teach.
32:50.42
Brittany
Yes, yes, exactly.
32:53.14
Lorie Jones
Yeah. So I love that. I like the way you put that. That’s really interesting because because you you sometimes feel, well, if you’re a type A personality like me, maybe it’s only me.
33:04.35
Lorie Jones
But you sometimes feel like, well, I should be doing something like I should be. There’s a checklist somewhere that I should be checking off or there’s something that I should be accomplishing or some sort of some test that I should be taking.
33:16.33
Lorie Jones
And and the way that you put that there is just parts of your journey that are about learning and absorbing and maybe not doing during those times.
33:25.94
Brittany
Mm-hmm. Mm-hmm.
33:30.65
Lorie Jones
If you could five yourself for one really great past financial decision, what would that be?
33:38.71
Brittany
Mm-hmm.
33:47.22
Brittany
You know, i i will say a couple of things. um One, investing in the book. i Two would be investing in a money course.
33:59.80
Brittany
I did that early on um as well. I was like, if I need to, I’m going to want to do well and make money, um i got to understand it better than i do.
34:11.83
Brittany
um
34:12.11
Lorie Jones
Yeah. Yeah.
34:13.17
Brittany
So I invested in a course for that, which was wonderful and beautiful. i wrote a letter to money and I understood money in a completely different way. And it was just like a great experience.
34:24.15
Lorie Jones
yeah
34:25.57
Brittany
Um, so I would say yes for that. Absolutely. Um, and then, and then strategies for moms, my company it’s, it is, um, I’m pouring everything into it right now.
34:43.42
Brittany
And it’s been an incredible ride. And I’m at a point where I’m about to launch a a technology into the world where it’s going to help so many parents with understanding themselves and understanding their overwhelm.
35:02.13
Brittany
It’s going to help with um better communication between partners because they’re going to actually understand what each other’s going through and how they actually feel ah And and my my goal is to help relieve the mental clogging, the overwhelm that’s happening so you can put it onto the technology so parents can actually connect their hearts to what truly matters to them.
35:17.44
Lorie Jones
I love that.
35:27.95
Brittany
I’m really proud of this. And and I think this was a huge leap forward for what I’m building. And yeah, I think that’s the biggest high five.
35:40.06
Lorie Jones
that
35:42.80
Lorie Jones
What scared you the most when you started on this journey? and And I know that’s a really hard question, but does it still scare you? Or did you learn how to to navigate it?
36:00.41
Brittany
Are you saying um like with strategies for moms?
36:04.98
Lorie Jones
I think you can take that question however you want to take it. Is it is that what scared you the most when you started out as a stay-at-home mom? is Is it what scared you the most after your divorce? Is it scared you the most as you started your company? Like, what…
36:23.38
Brittany
Yeah. um
36:27.45
Brittany
Maybe i think some people would relate to this. When you’re betting on yourself,
36:34.50
Brittany
that’s it’s kind of scary, right? um i think because you… you aren’t sure.
36:48.33
Brittany
It’s like either you’re going to, you’re going make it it or you’re not. And then, and then can I pick myself back up again? Can I see, you know, if, if the doors are closing left and right, do I have what it takes to like turn around and look for the next door?
37:05.11
Brittany
Right. um So with strategies for moms, we are we spent quite a bit of time looking for investment.
37:16.63
Brittany
to get us going. um Last year was a very difficult year for female founders to get investment money.
37:26.65
Brittany
um so So, and people rightly so in the beginning, you know, were passing us off because of different reasons. Like we didn’t have our tech yet. And, you know, you’re trying to tell people about an idea by showing them the market and showing them what you can do and dah, dah, dah.
37:46.62
Brittany
And they they they wanted something more tangible. So ah it constantly became this point of like trying to prove myself.
37:53.69
Lorie Jones
Mm-hmm. Mm-hmm. Mm-hmm.
37:54.10
Brittany
and So this this
37:59.86
Brittany
this could probably be quite relatable is being in that position, whether you’re trying to look for investment or trying to make sales or or whatnot, feeling like you’re constantly trying to prove yourself. And not letting that get to your head that like what you have is not enough, which means you’re not enough. Does that make sense?
38:18.84
Brittany
And so whether you’re you’re selling an online course or you’re selling, you know, something on Shopify or you’re trying to get investment and like people, you’re just hearing no a lot.
38:28.52
Lorie Jones
Oh, yes.
38:28.75
Brittany
Being able to have that resilience and that resolve within to know what you have matters and will make a difference and does make a difference and to keep going.
38:40.87
Brittany
um I think that takes tremendous strength, tremendous strength and and fortitude.
38:45.66
Lorie Jones
so yeah
38:47.07
Brittany
and and so think that probably… i think i think that is probably um one of the things that is the the scariest, I guess you could say in this is just the, the,
39:03.03
Brittany
the the betting on myself to have what it takes to have the grit, the keep going. And I found that surrounding myself with the right people has made everything. Like that’s, that makes all the difference. When you’ve got people in your corner that believe in what you’re doing, that believe in you and that call you to the higher rooms to call you to level up. um Those are the people you need to have in your corner.
39:32.38
Lorie Jones
Yeah.
39:32.63
Brittany
and And that really just makes the difference.
39:33.40
Lorie Jones
Yeah. Yeah, it does 100% to have someone maybe combating those those negative voices that either you’re hearing from the outside or from the inside to to help you feel like you can do this.
39:36.61
Brittany
Mm-hmm. Mm-hmm.
39:50.57
Lorie Jones
Yeah.
39:51.96
Brittany
Yes. You know, there’s a um there’s an analogy in this book called Psycho-Cybernetics. Have you heard of it? Psycho-Cybernetics?
40:02.01
Lorie Jones
uh-uh-uh. ah
40:03.32
Brittany
Love this book. Another great book. um And he talks about how life is like a torpedo. When a torpedo is launched, it’s given a coordinates. And so it coordinates is over here. It’s point B. And for it to go to point B, it’s just a series of redirecting, series of mistakes, because it’ll it’ll shoot out and then it’ll veer too much to the left and then it has to recorrect and then it veers too much to the right. And then it does that until it meets its target.
40:33.20
Lorie Jones
Mm-hmm.
40:33.59
Brittany
And so um i love thinking about life in that way. That is just when when you get a no or you’re you feel like you’re hitting a a ah a block or you’re getting a closed door.
40:46.02
Brittany
Those are just redirecting moments. and And I like to think about going back to what we were talking about earlier with the mental chatter.
40:48.84
Lorie Jones
Mm-hmm.
40:54.88
Lorie Jones
Mm-hmm.
40:55.18
Brittany
It’s like, okay, when that happens, what is coming up for me that I can pay attention to? what in a lot of times this, for me, and I think a lot of people, it manifests as like this internal pressure
41:09.91
Lorie Jones
Yeah.
41:10.74
Brittany
And that pressure, we might give the name as like, we feel anxiety, we feel fear, we feel worry, we feel uncertain about the future, we feel like maybe despair, whatever that is, the name is, it’s just an internal pressure.
41:26.20
Lorie Jones
yeah
41:26.33
Brittany
And you and and emotions are just energy in motion. So it just needs to go somewhere. Okay, so say I’m feeling uncertain about the future, well maybe this pressure buildup just needs a place to release.
41:41.33
Brittany
And then I need to become more resourceful or I need to redirect my energy to what is working or or, find a solution that’s elsewhere. It’s, and it’s just a redirecting like the torpedo on where you need to go, where you need to land.
41:56.73
Brittany
Um, so it’s all, it’s all in the part of the journey. It’s just, I think getting back to, um surrounding yourself with the right people that help you keep the fortitude when, when the redirecting becomes very exhausting.
42:13.37
Lorie Jones
And it always does, doesn’t it?
42:13.43
Brittany
Yeah.
42:14.89
Lorie Jones
It just gets overwhelming sometimes.
42:18.97
Brittany
Yes.
42:20.57
Lorie Jones
um What about, I’m interested in this question. Did you face any unique challenges because you were a woman?
42:30.58
Brittany
I would say in the investing space, absolutely. um i i don’t know what the percentage of women that that I just heard.
42:40.63
Brittany
Actually, I just heard it’s 3%. 3% of women founders get funded.
42:44.77
Lorie Jones
Wow.
42:47.13
Lorie Jones
Oh my gosh.
42:47.45
Brittany
it’s It’s brutal. It’s really, really difficult as a female founder. And so… um There there are there are different groups that are trying to rise up and change that and they’re focusing solely on the female founders, but it’s it’s still very, there’s a lot of money out there to be invested, but um it’s it’s incredibly difficult as a female.
43:12.60
Lorie Jones
Yeah, yeah.
43:13.05
Brittany
Yeah.
43:13.56
Lorie Jones
That is one that I’ve heard being, you know, industry related that I didn’t realize the number was so low, but that is incredible.
43:24.15
Brittany
Yeah. Well, I mean, fact checked it, fact check that because i i heard that on a podcast by a well-known person, but we’ll see. Like, I’ll just put that out there.
43:35.99
Lorie Jones
Yeah, yeah. but It’s really low.
43:37.43
Brittany
Yeah.
43:37.83
Lorie Jones
Whatever it is, it’s really, really low.
43:39.16
Brittany
It’s extremely low.
43:41.02
Lorie Jones
Yeah, yeah, yeah.
43:41.59
Brittany
ah Right. Yes. Yeah. children.
43:45.17
Lorie Jones
Brittany, what is the thing you are most proud of?
43:48.82
Brittany
My children. I am really proud of my kids. They have, they’re 11 and 13. I’m in the middle of middle school years.
43:59.86
Lorie Jones
Oh, wow. I’m proud you’re making it through middle school years.
44:04.09
Brittany
Yeah, it’s it’s been really fun. It’s been really, really fun. They are just, they mean so much to me and theyve they’re becoming such incredible people and I’m really, really proud of them.
44:21.94
Brittany
But you know, that, okay, like mom moment there. But um ah other than that, I’m also really proud of the team that I’ve built built for strategies for moms.
44:24.70
Lorie Jones
Mm-hmm. Mm-hmm.
44:31.70
Brittany
um Yeah, I have i have Dr. Paluski, like I mentioned, who’s my head of research. She’s in being a neuroscientist, world-renowned neuroscientist, studying the mom brain. I have her, i have my research assistants are from coli Columbia University. um you know At one point, um you know i have I have different advisors, research advisors that come in and out, and they represent different universities like Stanford and Columbia University. and um
45:05.30
Brittany
It’s just, I’m incredibly proud to have that type of academic, I don’t i’m don’t know why the word, yeah, the word power is coming to mind, but it’s it’s just ah that intellect, that level of intellect behind what I’m doing.
45:23.28
Lorie Jones
Yeah. Uh-huh.
45:25.40
Brittany
And then also these people are well, and they’re deeply, deeply invested in maternal mental health. And so to be able to have conversations with with individuals that are doing something at that level about maternal mental health and researching it and being a part of those conversations is truly, it is an honor.
45:45.79
Brittany
And and to to be able to um talk to, I’ve had conversations with with other groups that are storming the Capitol.
45:56.42
Brittany
They’re helping with policy changes around maternal mental health.
45:58.76
Lorie Jones
Yeah.
46:00.26
Brittany
And that’s, that’s a privilege. um So this is to me, that’s really special because it is so personal to me. um Having gone through some to postpartum depression when I, with my kids were younger that went undiagnosed, like this is a big deal. And I know, i know the ripple effect it has on the baby, on the family. And it’s just,
46:28.28
Brittany
it is It is something that needs a lot of attention and we’re finally getting it. I get to be a part of those conversations and that that is such a privilege and something I feel really honored to be a part of and I’m proud of that.
46:38.25
Lorie Jones
Yeah, that’s cool. I love that.
46:40.41
Brittany
Yeah.
46:42.62
Lorie Jones
What about any advice for a young lady who’s kind of just starting down the path that you’re taking? and And you can take that question however you want, because you’ve kind of had a lot of different career paths and journeys. But what advice would you give a young lady who’s kind of just starting out on her journeys?
47:03.54
Brittany
Yeah, I guess, let me think about that because I’m trying to think what part of the journey.
47:09.11
Lorie Jones
I know, I know.
47:10.74
Brittany
um I think
47:18.42
Brittany
learn to become deeply aware of your inner voice and begin treating that inner voice with curiosity and compassion.
47:30.20
Brittany
um Honor where you are and be open to what is presently available to you and what you’re trying, what life is teaching you, what is becoming available to you.
47:45.51
Lorie Jones
Thank
47:49.02
Brittany
And
48:06.23
Brittany
Honor who you are
48:11.45
Brittany
What I mean by that is be careful not to step behind somebody else’s shadow unless you’re you’re there to learn from them, right?
48:22.26
Brittany
um But don’t ever forget who you are. And
48:31.03
Brittany
give yourself yourself the space and the permission to be who you were meant to be on this planet and
48:45.62
Brittany
don’t give up your own financial sovereignty.
48:50.46
Lorie Jones
I love that last one a lot out 10,
48:52.36
Brittany
Yes.
48:56.06
Lorie Jones
if i could if I could help women just understand that that they need to take they need to have the driver’s seat in their financial future. So I love that. Thank you so much, Brittany, for your time and your great advice and just um sharing your knowledge with us and your experience and your journey. I really appreciate that. If I have a young woman who wants to get in touch and pick your brain or ask some questions. How does she do that?
49:23.47
Brittany
Oh yeah, absolutely. um Well, there’s a couple of ways she can reach out to me on my website. So you can go to tapinnotout.com, reach me there, or you can email me directly. Happy to have emails directly to Brittany, B-R-I-T-T-A-N-Y at Brittany-Churchill, C-H-U-R-C-H-I-L-L.com.
49:51.97
Lorie Jones
Perfect.
49:52.63
Brittany
Follow me on, I’m on the socials.
49:53.08
Lorie Jones
well perfect Well, thank you.
49:54.35
Brittany
You can follow me on the socials. Yeah.
49:58.75
Lorie Jones
Thank you so much for your time today. I’ve really appreciated it.
50:01.94
Brittany
Yes. Thank you so much. This was great.