By Lorie Jones, Fearless Financial Advisors
The Money Story Nobody Told You
Buckle up for a wild financial plot twist: Women-led companies are basically the superheroes of the business world.
According to a 2015 study by the venture capital firm First Round Capital, investments in their portfolio companies with at least one female founder performed 63% better than investments in companies with all-male founding teams over a 10-year period.
Let that sink in for a moment.
The Not-So-Funny Money Situation
Traditional finance has been like that boring uncle at family gatherings – all serious, no fun. But we’re here to shake things up.
The old financial world looks like:
- Boring spreadsheets
- Guys in gray suits
- Numbers that put you to sleep
- Rules that make zero sense
Our world? Completely different.
Making Money Make Sense
Think of your money as a chatty friend who wants to tell a story. Not just any story – YOUR story.
Your Money Mission:
- Be a Financial Rebel
- Break the Old Rules
- Build Your Money Squad
The Numbers Don’t Lie (But They’re More Fun Than You Think)
Morgan Stanley found that companies with gender-diverse leadership have 20% higher innovation revenues. Translation? Diversity isn’t just nice – it’s smart business.
Your Financial Personality Test
Are you:
- Tired of finance being SO BORING
- Ready to make your money tell a better story
- Wanting to invest in things you actually care about
- Curious about changing the financial game
*First Round Capital. “First Round 10 Year Project.” 10years.firstround.com.
*Note: The 10-year anniversary project site explicitly states, “companies with a female founder performed 63% better than our investments with all-male founding teams.” The study examined the performance of venture-backed startups and does not represent the returns of larger, established companies. Return on Invested Capital (ROIC) is an accounting metric and does not represent investment returns to shareholders. This statistic reflects the experience of First Round’s portfolio and is not a guarantee of future investment performance.
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